Meet Situ

SITU is the simple food scale that talks to your iPad. It weighs your food in calories and total nutrients, as well as in grams and ounces. That means SITU gives you the calorie and nutrient content of what you’re about to eat.

SITU sends the weight of your food to the app which tells you the calorie and nutritional content of that handful of snacks, how much salt is in that exact chunk of cheese, or the amount of sugar in that piece of bread. It does this for your complete meals cooked at home, and even those bought in. SITU helps you learn, which allows you to act on the information it reveals.

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SITU features a built in database of thousands of curated fresh foods for those that love cooking naturally. But SITU also allows you to add your favorite custom foods to the database–such as those french fries from your favorite burger joint or that specific brand of microwave popcorn you love snacking on during movie night. With Custom Foods, SITU’s food database can be virtually unlimited and be tailored to fit your exact dietary intake!



Have a favorite homemade dish you love making–like mom’s superb bolognese? Simply weigh all the ingredients on SITU once and then save it as a custom ‘My Dish’. The next time you won’t have to reweigh everything, just put a portion of that yummy bolognese on SITU to see its nutrition content.


The entire app is designed with drag and drop simplicity, making SITU as user friendly as possible. Swipe through the food categories then simply drag the beautiful icon of the food you are weighing to the scale. Like magic, the exact nutrition content of the food you’ve placed on SITU appears onscreen.



SITU allows you to track entire meals–not just individual food items. See exactly what’s in multi-layered sandwiches, pasta dishes, or that homemade soup. Then use SITU’s proprietary Ingredients Drawer to quickly find the nutrition content of the exact amount of oils, spices, or other condiments you are using–without weighing them at all.



Track your complete nutrition intake over time and delve into individual nutrients to see how your consumption changes throughout the day, week, and month. You can even export your data to share it with your doctor, coach, or nutritionist.


Use government recommended daily allowances or customize each and every individual nutrient’s intake–like minimum and maximum daily calories, fats, and Omega-3’s–to reach your own health goals. SITU also supports multiple users, so mom, dad, and kids can keep their meals and nutrition history separate.


Tech Specs

Weight of the scale: 500 grams

Load weight: 5 kg / 11 pounds

Battery type: Four AAAs

Battery life: 6 months on average

Dimensions: 190mm (W) x 215mm (D) x 22mm (H)

Connectivity: Bluetooth 4.0

Supported devices: Any iPad with Retina display, iPad Air, iPad mini, or iPad mini with Retina display running iOS 7 or above

*Final product may vary slightly from image shown.



Success stories

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Look who’s talking about SITU

  • “While SITU is ideal for those looking to lose weight, we also think it has real world potential for most people looking for a data-based diet. It also hints at the kind of biometric health-based future for technology that we are hearing musings about from Apple.”

  • “Losing weight is as simple as this; calories in must be less than calories out. This is called being in a calorific deficit. You can hit that goal through regular exercise, a healthier, controlled diet or, preferably, a combination of both. Let’s not pretend, this way of life requires discipline, and will power, but the tools and information to see it through too are just as important. SITU seems to provide both — the nutritional data is your information, the scale your tool.”

  • “Be the boss of your own diet with the Situ Smart Food Nutrition Scale.”

  • “Situ is definitely a great way to stay on top of your nutrition levels and makes dieting easier and simpler.”

  • “Yes, it’s a scale. But not an ordinary one. This one has brains. And it’ll make losing weight a hell of a lot easier.”


SITU is available at: