SITU is the simple Bluetooth food scale that talks to your iPhone and iPad. It weighs your food in calories and nutrients in addition to grams and ounces. SITU shows you the exact nutrition content of any food you place on it, whether it’s a single item or an entire meal. Thanks to SITU people can now see the exact calories, sugar, salt, protein, vitamins and minerals of any food they are about to eat based on that food’s weight.
SITU is a learning tool for calorie counters, diabetics, hypertensives, athletes, and anyone who wants to lead a healthier life. SITU enables people to reach their health goals by empowering them to act on information they never had an easy way of accessing before.
SITU was invented by Michael Grothaus, a former Apple employee and technology journalist who struggled for years to lose weight. He knew cooking fresh foods at home was the best way to eat, but like everyone, soon realized that people naturally underestimate how many calories are in those foods. He needed a solution, so he teamed up with his business partner Jose Farinha to bring SITU to life.
Michael has lost 80 pounds using SITU. It’s obviously helped him and now he and Jose want to help others no matter what their fitness goals may be, whether it’s slimming down, bulking up, reducing their bad nutrition intake, or eating more of the good stuff. SITU works.
SITU has been widely covered in the press garnering praise from publications as diverse as The Daily Mail, USA Today, CNET, TechCrunch, Engadget, AskMen, The Guardian, Cult of Mac, Runner’s World, Stuff, T3, Yahoo! News, Fast Company, SABADO, and more.
Demo videos can be found on Vimeo here.
Images and the downloadable SITU press kit can be found here.