PRESS KIT

SITU is the simple Bluetooth food scale that talks to your iPhone, iPad, or Android device. It weighs your food in calories and nutrients in addition to grams and ounces. SITU shows you the nutrition content of the food you place on it. For the first time, people can see the nutrients in the food they are about to eat based on that food’s weight.

SITU is a learning tool for calorie counters, athletes, and anyone who wants to lead a healthier life. SITU helps people to achieve their health goals–whether it’s slimming down, bulking up, reducing their bad nutrition intake, or eating more of the good stuff–by empowering them to act on information they never had an easy way of accessing before.

SITU has been widely covered in the press, garnering praise from publications as diverse as USA Today, The Daily Mail, Elle, TechCrunch, CNET, AskMen, Engadget, Stuff, T3, Yahoo News, Fast Company, SÁBADO, The Guardian, Runner’s World, and more.

Our new Android app is now available on the Google Play store, which makes SITU Scale compatible with many Android phones and tablets. The latest iOS app release features universal support and a completely new user interface, refined and powerful search functionality, and a built-in food database of both U.S. and U.K. foods! Other features include the ability to create custom food entries, and iOS Health app and HealthKit support, as well as multiple user support for the iPad app!

MEDIA ASSETS

Images and the downloadable SITU press kit can be found here.

SITU is available at: