PRESS KIT

SITU is the simple Bluetooth food scale that talks to your iPhone and iPad. It weighs your food in calories and nutrients in addition to grams and ounces. SITU shows you the nutrition content of any food you place on it, whether it’s a single item or an entire meal. For the first time, people can see the calories, sugar, salt, protein, vitamins, and minerals of any food they are about to eat based on that food’s weight.

SITU is a learning tool for calorie counters, diabetics, hypertensives, athletes, and anyone who wants to lead a healthier life. SITU enables people to reach their health goals–whether it’s slimming down, bulking up, reducing their bad nutrition intake, or eating more of the good stuff–by empowering them to act on information they never had an easy way of accessing before.

SITU has been widely covered in the press, garnering praise from publications as diverse as USA Today, The Daily Mail, Elle, TechCrunch, CNET, AskMen, Engadget, Stuff, T3, Yahoo News, Fast Company, SÁBADO, The Guardian, Runner’s World, and more.

The latest app release features universal support and a completely new user interface, refined and powerful search functionality, and a built-in food database of both U.S. and U.K. foods! Other features include the ability to create custom food entries, and iOS Health app and HealthKit support, as well as multiple user support for the iPad app!

MEDIA ASSETS

Images and the downloadable SITU press kit can be found here.

SITU is available at: